Pro football star and former Texas Longhorn Bijan Robinson rallies fans to rep their school colors on August 29

ATLANTA, Aug. 20, 2025 /PRNewswire/ -- Get ready to flip the switch on fandom – College Colors Day returns this year on Friday, August 29, with a nationwide call for fans to show up, show out and celebrate the start of the season in full school spirit.

Developed by collegiate brand licensing leader CLC, the annual national spirit celebration unites fans, students and alumni across the country in proudly donning their team colors and promoting their affinity for their favorite college or university. This year's theme, "Flip the Switch," invites people to power up their pride, throw on their team gear and transform into fan mode to be a part of the College Colors Day celebration. 

Leading the charge is Bijan Robinson, former University of Texas Longhorn and current Atlanta Falcons running back, who's starring in this year's campaign to encourage fans everywhere to flip the switch and activate their gameday fan mode. Robinson is joined by The Tiger from Clemson University, Buzz from Georgia Tech, Cy the Cardinal from Iowa State University, Sparky the Sun Devil from Arizona State University, and Cocky from the University of South Carolina, along with cheerleaders from Indiana University and Michigan State University, bringing spirit from across the college football landscape and uniting fans as only college sports can.

"Burnt orange will always be in my blood. That's why I love College Colors Day. There's nothing like Longhorn Nation and college football fans everywhere, getting hyped and repping their team," said Robinson. "Gear up, show out and let everyone know who you ride for. Hook 'em!"

Fans can join the celebration by rocking their team gear and sharing their spirit on social media using #CollegeColorsDay.

"There's no better time to flip the switch on your fandom, show your school pride and amp up your team excitement for a new season than College Colors Day," said Nicole Armentrout, Senior Vice President of Marketing at CLC. "Whether you're in class, at work or counting down to kickoff, we hope fans everywhere can connect by showing their school colors."

Need new gear before game day? Fans can save 30% on select college branded quarter zips, polos and fleece at Dicks from August 20-30. Fans can also stock up through Fanatics.com with 25% off all officially licensed college products from August 18–22. Information on additional participating retailers can be found at collegecolorsday.com.

It's time to grab the gear, rep the team and flip the switch into game mode – because College Colors Day is here, and the season starts now.

About CLC

CLC is the nation's leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics.  

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SOURCE CLC