Marketing partnership poised to drive financial institution's growth, visibility, and community impact

RICHMOND, Va., July 29, 2025 /PRNewswire/ -- West Cary Group, a leading marketing, advertising and technology firm headquartered in Richmond, Virginia, has been selected as the agency of record for ABNB Federal Credit Union. The comprehensive engagement will include media planning, campaign development, tool kit development, performance marketing, and advanced regional business analytics.

"We believe great marketing should grow market share," said Moses Foster, President and CEO of West Cary Group. "That means creative grounded in insights, media rooted in performance, and reporting that reveals real value. We're bringing all of that to the table so we can find new areas of opportunity that will amplify ABNB's reach."

With roots dating back to 1960, ABNB is a trusted provider of digital-first, community-driven banking across Virginia and North Carolina. Beyond banking, ABNB supports families and children in the areas they serve through the ABNB Community Foundation. The nonprofit provides both financial and volunteer assistance, having raised more than half a million dollars to support causes that further education, improve health, facilitate housing, and more.

The partnership enhances West Cary Group's already noteworthy client roster in financial services—which includes Capital One, Allianz, and PayPal—and underscores the agency's national reputation for delivering high-impact results in regulated industries.

"We offer some of the most competitive rates in the market, but what truly sets us apart is our commitment to growing in ways that serve people first," said Victor Hall, Chief Experience Officer at ABNB. "By aligning strategy with storytelling, West Cary Group will help us form deeper connections with our members, provide them with the types of financial tools that can change lives, and drive our mission forward."

Discover West Cary Group's full spectrum of capabilities and award-winning work at westcarygroup.com/work.

About West Cary Group

West Cary Group is a leading full-service advertising, technology, and communications agency founded in 2007 by Moses Foster. It specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group's capabilities include digital advertising and media, mobile application design and development, web design and development, brand marketing and advertising, and direct response marketing.

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SOURCE West Cary Group