Nationally recognized marketing and technology firm pioneers one of the first public sales of a custom GPT

RICHMOND, Va., Aug. 27, 2025 /PRNewswire/ -- West Cary Group, an advertising agency specializing in marketing, data, and technology, has completed the sale of a proprietary Generative Pre-Trained Transformer (GPT) to a leading global digital transformation company. This transaction is a significant development in the applied AI landscape, marking one of the first public sales of a custom GPT developed by an agency.

The Marketing Research GPT is a specialized tool designed to accelerate strategic marketing functions. It streamlines essential tasks such as competitor mapping, trend analysis, audience profiling, and go-to-market planning, making it a valuable asset for agile, data-driven marketing teams.

For eight consecutive months, the tool ranked as the second most-used research GPT on OpenAI's ChatGPT platform. It was also featured in OpenAI's curated GPT recommendations, a notable endorsement of its quality and utility.

"Large language models have unlocked a significant new market for our firm," said Moses Foster, president and CEO of West Cary Group. "Our core strength has always been consumer insight. With today's AI frameworks, we can now build and scale that expertise into enterprise-grade tools. This sale validates our strategy of becoming a dedicated GPT provider for industries we know best, including financial services, energy, healthcare, and the public sector."

"Our goal was to architect a solution that addresses specific, critical challenges for marketers," said Mike Benjamin, the lead creator of the tool. "This technology is about delivering measurable advantages. The acquisition by a market leader confirms we've developed a truly effective and valuable tool. We are focused on continuing to build industry-specific AI solutions that solve business problems."

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About West Cary Group

West Cary Group is a leading full-service advertising, technology, and communications agency founded in 2007 by Moses Foster. It specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group's capabilities include software development, brand strategy, creative, marketing communications, and data analysis.

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SOURCE West Cary Group