AUSTIN, Texas, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Crypto creator platform Wanted Network has announced a Missions-based campaign model designed to help Web3 brands organize influencer activity around defined objectives and measurable participation.
The system gives campaigns a structure for setting requirements, collecting creator submissions and building reputation data, as crypto marketing moves beyond follower counts and impressions toward user actions.
For crypto companies, the gap between seeing content and becoming a user can be substantial. A potential customer may need to visit a platform, register, complete KYC, connect a wallet, make a deposit or execute a transaction.
Wanted Network's model is designed around organizing the creator activity that sits at the beginning of that process.
Wanted Network Builds Campaigns Around Missions
The Missions model gives advertisers a way to define what they want creators to do instead of treating every influencer placement as a standalone sponsorship.
A Mission can set an objective, specify submission requirements and establish a reward opportunity. Multiple creators can then participate against the same campaign brief.
This structure is intended to make larger creator campaigns easier to coordinate. Working directly with a handful of influencers may require only individual outreach and agreements. Expanding that campaign to dozens of smaller creators introduces more work around discovery, briefs, submissions, payments and performance tracking.
Wanted Network is developing Missions as an operating layer for that process.
The model could be particularly relevant for crypto influencer marketing, where niche creators can sometimes reach more specialized audiences than accounts with much larger general followings.
Reputation Adds Another Signal for Creator Selection
Wanted Network is also developing Heat, its reputation and participation system.
Rather than evaluating creators only through public follower and engagement figures, campaigns can use activity within Wanted Network as another source of information. A history of completing Missions and participating consistently can help advertisers assess creators before selecting them for future work.
This does not mean that Wanted Network automatically attributes every wallet connection, token purchase or transaction to an individual creator. Those conversions may still require campaign-specific referral links, landing pages or other attribution systems.
The platform's immediate role is more specific: standardizing creator work, recording participation and making campaign requirements clearer for both sides.
That distinction matters as Web3 marketing becomes more focused on performance. Impressions can show how widely a campaign traveled, but they do not show whether the audience went on to use the product.
Crypto Campaigns Move Toward User Actions
The types of conversions that matter vary by product.
An exchange may care about registrations, KYC completions, deposits and first trades. A wallet provider may focus on wallet activations and retained users. A blockchain application may measure connections or transactions.
This changes how creator performance can be evaluated.
A smaller account that produces fewer clicks but more active users may be more useful to a campaign than a larger account generating substantial reach without downstream activity. Retention can add another layer by showing whether those users remain after the initial promotion.
Wanted Network's structure is intended to support this shift by giving advertisers a way to run repeatable campaigns across a larger creator pool rather than relying entirely on one-off influencer deals.
WNTD Connects Rewards With Platform Activity
WNTD is designed to support the reward economy around Wanted Network.
Qualifying creator activity can earn WNTD-powered rewards, while the project's longer-term advertiser model connects campaign activity with token utility inside the platform.
The approach ties WNTD to creator and advertiser activity rather than treating the token as separate from the product. As the platform develops, the practical value of that model will depend on campaign participation, creator activity and how advertisers use Missions.
Wanted Network is building this system at a time when crypto marketing teams are paying closer attention to what happens after a social post receives views.
The underlying question is becoming easier to state: did the campaign produce users who actually did something?
About Wanted Network
Wanted Network is a crypto-native creator platform developing tools for structured influencer campaigns. Its Missions model lets campaigns define objectives, requirements and reward opportunities for participating creators, while Heat is intended to provide a reputation and participation layer. WNTD supports rewards and planned advertiser utility within the ecosystem.
Media Contact Information Wanted Network Info@wantednetwork.io
