CLEVELAND, Aug. 28, 2025 /PRNewswire/ -- The University of Colorado and Dragon Seats, the nation's leading provider of climate-controlled benches and sideline solutions, announced a new partnership to bring cutting-edge sideline technology to the Buffaloes for the 2025 football season.

Through this collaboration, both sidelines at Folsom Field will feature Dragon Seats climate-controlled benches and Dragon ShadER sunshades, providing players and staff with best-in-class sideline equipment to maximize safety and performance. The collaboration also includes a customized, accessible, privacy tent designed specifically for Coach Sanders. Colorado branding will be showcased on the home sideline, while Big 12 Conference marks will appear on the visiting sideline, setting a new standard for sideline uniformity in the Big 12 Conference.

"This is an exciting partnership for Dragon Seats, and we're proud to deliver solutions to the University of Colorado and everything this program represents," said Franklin Floyd, Chief Operating Officer of Dragon Seats. "I'm especially proud of the way our team responded to some unique challenges requested by the Colorado staff, and I'm sure the solutions we've provided at Folsom Field are sure to make an impact for the athletes and staff this season."

"We're thrilled to partner with Dragon Seats to bring their best in class sideline solutions to Folsom Field this season," said Michael Smith, Assistant Athletic Director, Equipment Services at Colorado. "This investment demonstrates our commitment to giving our student-athletes and coaches the very best tools to compete and win at the highest level."

The partnership with Colorado continues Dragon Seats' rapid growth across college football, building on wide adoption by programs in the SEC, Big Ten, and NFL.

About Dragon Seats:

Dragon Seats is the leading provider of climate-controlled benches and innovative sideline solutions, trusted by the National Football League, NFL Member Clubs, the Big Ten Conference, the Southeastern Conference, dozens of top Power-4 college football programs, the PGA Tour, MLB & NCAA baseball bullpens and dugouts, and premium lifestyle spaces. Dragon Seats is headquartered in Cleveland, Ohio and has a 35-year track record of innovation. Its mission is to maximize player safety, performance and comfort in all weather conditions, which has solidified its reputation as the #1 Bench in Sports.

Media Contacts:

Franklin Floyd
COO, Dragon Seats
franklin@dragonseats.com

Michael Smith
Colorado Football
Michael.Smith-4@colorado.edu

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SOURCE Dragon Seats