• Highlights in this year's set include innovative insert cards like the Next Gen Phenoms and Powerhouse Pillars, autographed cards by superstars Sidney Crosby and Nathan MacKinnon, and a signed Timbits® card featuring Seth Jarvis.
• The Tims NHL® Hockey Challenge™ is also back in the Tim Hortons app with a chance to win Tims Rewards points, a prize for keeping a seven-day streak alive, monthly gift card prizes from Canadian Tire®, Sport Chek, DoorDash and Tim Hortons, plus a chance to win a new Hyundai Santa Fe Hybrid season-end grand prize!

TORONTO, Sept. 28, 2026 /CNW/ -- The next generation of hockey superstars has landed at Tim Hortons. Rising stars Macklin Celebrini and Matthew Schaefer make their Tims debut this year, joining long-time partners Sidney Crosby, Nathan MacKinnon and Maritimer, Brad Marchand as the 2026-27 Tim Hortons NHL® Hockey Cards go on sale today at participating Tims restaurants across Canada — with autographed cards, rare inserts and fan favourites from across the league up for grabs.

Produced by Upper Deck, this year's 234-card set features fully redesigned base cards alongside autographed cards signed by Sidney Crosby and Nathan MacKinnon, a signed Timbits card featuring Seth Jarvis, NHL Signature Jersey Relics cards featuring players like Nick Suzuki, and innovative insert cards like the Next Gen Phenoms and Powerhouse Pillars.

Collectors also have the chance to find Golden Prize Cards unlocking once-in-a-lifetime experiences and amazing prizes, including:

• VIP Experience for 2 to meet Sidney Crosby at a Pittsburgh Penguins game
• Trip for 2 to the 2027 Stanley Cup® Final
• 2027 Hyundai KONA
• 3-Night Stay for 2 in Prince Edward Island
• MyBauer Custom Hockey Sticks
• $500 NHLShop.ca Gift Card
• $50 Sport Chek Gift Cards
• $50 Canadian Tire Gift Cards
• Sportsnet + Subscriptions
• $25 Tim Hortons Gift Cards
• Tim Hortons coffee, donuts or hockey card packs

Meet the Lineup
To promote the new collection, Tims teamed up with some of the league's most beloved stars — long-time partners and Timbits alums Sidney Crosby and Nathan MacKinnon, fellow Timbits alum and Maritimer Brad Marchand, and newcomers Macklin Celebrini and Matthew Schaefer, who is also a Timbits alum.

"Every fall, ripping open that first pack of hockey cards is as much a part of the season as the puck drop itself," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. "This year we're thrilled to welcome Macklin and Matthew to the roster alongside Sidney, Nathan and Brad to celebrate the new set, which gives collectors a chance to celebrate hockey's next generation and the legends of today's game."

A pack of Tim Hortons NHL® Hockey Cards costs $1.50* with the purchase of a beverage^†. or $1.99* without a beverage. Guests can also pick up a special collectable binder that can store the whole set ($19.99*), and new this year, a ZAMBONI® Hockey Card Holder that fits up to 200 cards ($19.99*).

Returning this year, with eligible purchases of Tims at Home products from select retailers, guests can redeem for free packs of NHL® Hockey Cards in Tim Hortons restaurants while supplies last. Terms and conditions apply; more information is available at timsathomepromotion.ca.

Special Edition Hockey Cards at Trade Nights
Select restaurants across Canada will host Hockey Card Trade Nights on Thursday, Oct. 29 and Thursday, Nov. 5, from 6 to 8 p.m. Fans are invited to trade cards and show off their collections while enjoying their Tims favourites. New this year, the first 10 guests to arrive at each participating location on either Trade Night will receive an exclusive Trade Night hockey card. For more information on trade nights visit timhortons.ca/hockeycards.

Also back in the Tims app: The Tims NHL® Hockey Challenge™
The Tims NHL® Hockey Challenge™ is back starting Sept. 29 in the Tim Hortons app with a chance to win Tims Rewards points, score a prize when you keep a seven-day streak alive, and there are monthly gift card prizes from Canadian Tire, Sport Chek, DoorDash along with Tim Hortons. Plus, there's a chance to win a new Hyundai Santa Fe Hybrid season-end grand prize! For a full list of prizes and more information, visit timhortons.ca/tims-nhl-hockey-challenge.

*Plus tax. Prices may vary by region and/or restaurant. Check restaurant pricing information. 
^†Excludes espresso shots and Coca-Cola® products. Terms and conditions apply.

About Tim Hortons
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca. 

About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment's most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

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SOURCE Tim Hortons