BEVERLY HILLS, Calif., Aug. 19, 2025 /PRNewswire/ -- With the new 39% U.S. tariff on Swiss-made watches now in effect, Rostovsky Watches is reinforcing its focus on the secondary market, offering collectors access to rare, desirable timepieces without the sticker shock of a newly taxed retail landscape.

"The pre-owned market was already heating up," said Steven Rostovsky, founder of Rostovsky Watches. "Now, with tariffs in place, even more collectors are shifting their attention to watches that are already in the U.S., already cleared, and free from those additional costs."

As JCK noted in recent coverage, many in the industry are bracing for ripple effects. With Swiss-made watch imports now subject to a 39% tariff on top of already premium pricing, dealers are seeing heightened urgency from buyers, either locking in purchases before increases filter through retail or pivoting entirely to pre-owned sourcing.

"For collectors who want access to rare models, from brands like Greubel Forsey, De Bethune, Romain Gauthier, or even mainstream blue-chip references… It's no longer just about availability," Rostovsky said. "Now it's also about import status and timing. The secondary market gives us an edge."

Known for its deep sourcing expertise and long-standing relationships with top independent watchmakers, Rostovsky Watches continues to serve private clients across the U.S. and globally prioritizing authenticity, white-glove service, and collector education, especially as the market enters a new phase of volatility.

About Rostovsky Watches

Based in Beverly Hills, Rostovsky Watches is a premier destination for rare and exotic timepieces, both new and pre-owned. Founder Steven Rostovsky has been in the industry since the 1990s, earning the trust of top collectors and serving as U.S. distributor for acclaimed independents including Greubel Forsey and De Bethune. Recognized for expertise in market trends, horological artistry, and collector insight, Steven has been featured in publications such as JCK, Robb Report, A Blog to Watch, and WatchBox Studios. Through curated sourcing and personalized service, Rostovsky Watches helps clients acquire, trade, and build distinctive collections that represent the pinnacle of watchmaking craftsmanship.

Media Contact:
Meryl Haley, VP of Communications, Rostovsky Watches
meryl@rostovskywatches.com | +1-646-499-0238 (ET)

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SOURCE Rostovsky Watches