The seasonal promotion will help parents of school-age kids better prepare for college & earn timely bonus rewards.

SACRAMENTO, Calif., Sept. 10, 2025 /PRNewswire/ -- As families gear up for a new academic year, ScholarShare 529, California's official college savings plan is excited to help families take smart steps in securing their child's future college savings with a limited-time Back-to-School promotion. From Sept. 9 through Sept. 21, 2025, new and existing account holders can jump-start their savings journey and earn a $50 college savings bonus when opening a new account.

To take advantage of the limited-time Back-to-School promotion, new ScholarShare 529 account holders — and existing customers opening an additional account — can make an initial contribution of $50 or more and enter the promo code BTS50 during online enrollment. Then, by setting up recurring monthly contributions of at least $50 for six consecutive months, participants will receive a $50 bonus deposited directly into the new account. The promotion runs from Sept. 9 through Sept. 21, 2025, and is designed to encourage consistent saving habits that can make a long-term impact on a child's education. Terms and conditions apply.

"While many families today recognize that a lifetime of learning is key to long-term success, parents are increasingly worried about how they'll afford the rising costs and the heavy burden of student loan debt," said State Treasurer Fiona Ma. "Our Back-to-School promotion is designed to ease that burden by helping families build consistent saving habits and feel more secure about their child's future. Every contribution — no matter how small — brings families closer to educational and training opportunities, and ScholarShare 529 is here to make those goals more attainable."

ScholarShare 529 accounts can be used to pay for a wide range of qualified higher education expenses, from technical colleges and schools abroad, to tuition, books, computers, and more — including eligible apprenticeship and trade programs. Any earnings from the program will grow tax deferred and funds can be withdrawn 100% tax-free when used for qualified higher education expenses.

For families looking to get started on their college savings opportunities, learn more, or to open an account, visit ScholarShare529.com.

Visit ScholarShare529.com/BTS2025 for terms and conditions. Promotion ends 09/21/25. Sponsored by California's ScholarShare 529 College Savings Plan. To learn more about California's ScholarShare 529, its investment objectives, risks, charges and expenses see the Plan Description at ScholarShare529.com before investing. Read it carefully. Investments in the Plan are neither insured nor guaranteed and there is the risk of investment loss. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, is the distributor and underwriter for ScholarShare 529.
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About ScholarShare 529

ScholarShare 529 is California's official college savings plan, offering families a powerful tool to save for education. Contributions grow tax-deferred, and withdrawals are tax-free when used for qualified higher education expenses. Learn more at ScholarShare529.com.  

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SOURCE ScholarShare 529