Mars is elevating the game day experience with SNICKERS-infused dipping sauces: Caramel Buffalo, Peanut Teriyaki and Chocolate Barbecue, to take halftime snacking to the next level.

• SNICKERS Sauces — a limited-edition trio of dipping sauces delivering a flavor experience that is as satisfying as the bar itself and built for game day snacking.
• When halftime hits and hunger strikes, SNICKERS is here to satisfy.
• Launched in partnership with reigning MVP Josh Allen, SNICKERS Sauces are made with real SNICKERS ingredients and available in Caramel Buffalo, Peanut Teriyaki and Chocolate Barbecue flavors.

NEWARK, N.J., Sept. 4, 2025 /PRNewswire/ -- SNICKERS^®, the Official Chocolate Sponsor of the NFL, has teamed up with reigning MVP star quarterback, Josh Allen, to bring fans bold game day flavors that satisfy at every play. SNICKERS has always been a gameday essential for satisfying halftime hunger when it strikes, and now SNICKERS is taking snacking up a yard with SNICKERS Sauces — a limited-edition trio of dipping sauces made with real SNICKERS ingredients.

"SNICKERS Sauces deliver a flavor experience as satisfying as the bar itself, built for game day snacking whether you are in the stadium, at home, or at the tailgate," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "SNICKERS runs the ultimate cover defense when halftime hunger hits, elevating every savory game day bite with SNICKERS Sauces. And of course, our classic SNICKERS bar brings home the win with a sweet finish."

Having called Buffalo home for nearly a decade, Josh Allen channeled his love of sauces, football, and SNICKERS to help craft a sauce trio that meets both hometown and MVP level standards. SNICKERS Sauces bring together the core elements of a SNICKERS – chocolate, caramel and peanuts – by featuring three distinct flavors – Caramel Buffalo, Peanut Teriyaki and Chocolate Barbecue.

• Caramel Buffalo: Combines the smooth caramel found in every SNICKERS bar with classic Buffalo heat for a unique sweet and spicy combination.
• Peanut Teriyaki: Features real SNICKERS peanuts together with notes of soy and garlic for a flavor-packed punch.
• Chocolate Barbecue: Sweet and smoky flavors come together in the Chocolate Barbecue sauce, which uses our SNICKERS chocolate recipe, for an unexpected and saucy game day addition.

 "The City of Buffalo knows a thing or two about sauces, and SNICKERS is the MVP when it comes to game-day snacking," said Josh Allen. "So, it felt very right to partner with SNICKERS to help craft this lineup of sauce flavors that I know the fans are going to love."

Starting September 7, fans can visit SNICKERS.com/Sauces for their chance to score these limited-edition SNICKERS Sauces with the purchase of a pack of Josh Allen SNICKERS Minis. Weekly sauce drops will occur online during halftime of the 1 PM ET NFL Sunday games throughout September, so be sure to get in on the flavor experience before they are gone!

To celebrate the start of football season, SNICKERS is offering a first taste of the limited-edition sauces at a tailgate pop-up at the Billevard during the home opener on Sunday, September 7. Buffalo chef Darian Bryan — known for his vibrant tailgate creations, will serve up a menu of MVP worthy snacks featuring the limited-edition sauces for hungry football fans to try.

For more information on the limited-edition SNICKERS Sauces, visit SNICKERS.com/Sauces. To stay up to date with the latest SNICKERS news, follow along via SNICKERS social platforms on Facebook, X, TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets, and the planet. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

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SOURCE Mars, Incorporated