ROC Recognized as Innovative Vendor in Biometric Update's 2025 Deepfake Detection Market Report

PR Newswire
Wednesday, August 13, 2025 at 12:49pm UTC

ROC Recognized as Innovative Vendor in Biometric Update's 2025 Deepfake Detection Market Report

PR Newswire

The report highlights the growing threat of deepfakes, including AI-generated synthetic content, and the expanding toolkit available to prevent this new face of fraud. Deepfake detection checks are projected to be applied to nearly 10 billion attacks globally by 2027, fueled by the rising sophistication and prevalence of deepfake fraud targeting identity verification systems across sectors.

DENVER, Aug. 13, 2025 /PRNewswire/ -- ROC, a pioneer in next-gen multimodal biometrics and identity verification, has been named as a "vendor to watch" in the latest 2025 Deepfake Detection Market Report & Buyer's Guide by Biometric Update and Goode Intelligence, a leading global biometrics market analyst.

ROC's inclusion underscores its leadership in this rapidly evolving market, particularly with its newly launched Camera Injection Attack Detection, a specialized, multilayered defense designed to identify and block attempts to feed synthetic or manipulated video directly into camera streams. This gamechanging capability significantly reduces the risk of injection attacks, strengthening biometric authentication systems against some of the most advanced deepfake threats.

"This recognition reflects our commitment to delivering resilient, layered biometric defenses that adapt alongside evolving threats," said Dr. Brendan Klare, Chief Scientist and Co-Founder, ROC. "Deepfakes can enter a system in two ways: camera injection attacks or presentation attacks. Existing deepfake detection and PAD algorithms leave systems exposed to injection attacks using real biometric media, such as face images sourced online, and often depend on recognizing deepfake generation patterns. ROC protects against both deepfakes and authentic biometric data delivered via camera injection or presentation attacks, with detection that works against new and unseen deepfake generation tools."

Essential Guidance for Combating Growing Deepfake Threats
Many organizations face a challenging and unfamiliar threat landscape as they onboard customers, employees, and users. Biometric Update's latest deepfake report provides essential guidance and signposts to help organizations find trusted partners and deploy effective solutions to stop deepfakes:

  • Escalating Threats: A growing landscape of sophisticated injection attacks that ROC's new capability directly counters.
  • Market Growth: Nearly 10 billion deepfake detection checks are expected globally by 2027, generating $5 billion in revenue.
  • Path Forward: Detailed buyer guidance and emerging standards to support procurement of high-performing, compliant detection technologies.

Stopping Deepfakes at the Source with Multimodal, Multilayered Biometrics
In 2024, deepfakes became one of the most prolific attack vectors, targeting sectors such as FinTech, where AI-generated identities generate fraudulent transactions, and HR recruitment, where bad actors deceive hiring processes and company controls.

According to industry research, a deepfake attempt occurred every five minutes, accounting for 40% of all biometric fraud1, while injection attacks surged 9x—fueled by a 28x spike in virtual camera exploits2.

In these scenarios, multimodal capabilities offer the only viable defense. ROC Camera Injection Attack Detection pairs seamlessly with the ROC Identity Toolkit—featuring face recognition, single-frame passive liveness, age estimation, and face analytics—to deliver a complete biometric verification platform. The result: reduced attack surface, smarter safeguards, and trusted access for verified users only.

About ROC
ROC is the only American-made multimodal biometrics and Vision AI provider, trusted by the U.S. military, law enforcement, and leading global FinTech brands. Their fully multimodal solutions leverage NIST-ranked face, fingerprint, and iris algorithms to enable fast, accurate, and secure identity verification for a range of applications including national ID, ABIS, digital payments, and more. For more information, visit www.roc.ai.

¹ Entrust, 2025 Identity Fraud Report.
²  iProov, Threat Intelligence Report 2025

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SOURCE Rank One Computing