Premium Body Care Brand, MAËLYS, Partners with Whipnotic, a Flavored Swirled Whipped Cream, for Limited-Edition Whipped Cream Collab
PR Newswire
NEW YORK, Sept. 2, 2025
Introducing GET-WHIPPED, a new tropical flavor of Whipnotic inspired by MAËLYS' latest texture-forward beauty launch, GET-TAUT Body Firming & Hydrating Mousse-to-Oil
NEW YORK, Sept. 2, 2025 /PRNewswire/ -- MAËLYS, the clinically proven body care brand known for results-driven, concern-based products for women, is teaming up with Whipnotic—the inventors of the swirl-activated, better-for-you whipped cream—for a limited-edition flavor drop like no other. Meet GET-WHIPPED, a whipped cream flavor inspired by the scent and texture of MAËLYS' latest innovation, GET-TAUT Body Firming & Hydrating Mousse-to-Oil.
Launching September 1 on Whipnotic.com, GET-WHIPPED will be available for a limited time while supplies last. The blend of vanilla, passionfruit, and hibiscus—notes pulled directly from GET-TAUT's signature scent—have been transformed into a tropical-infused whipped cream made for topping, snacking, and celebrating the senses.
"Our new mousse to oil is all about bringing consumers something they've been craving: a unique texture that makes your body care routine sensorial and enjoyable—while delivering results," said Rom Ginzburg, CEO of MAËLYS. "It's undeniable that the texture reminds you of whipped cream, so we set out to find the perfect partner. Who better than a women-founded brand that's one of the first to truly innovate in this space? We're thrilled for our community to experience GET-TAUT in a new, sensorial way through this collaboration."
"MAËLYS is a brand we have both loved for years, and it's such an honor to partner with them on this incredible, fun, innovative collaboration," said Lori Gitomer, Co-Founder and CEO of Whipnotic. "Our brands both turn everyday moments into joyful experiences."
"The tropical GET-TAUT mousse-to-oil immediately transported us to a beach getaway and was the perfect inspiration for developing a beachy, high-sensory exotic flavor that complements our Whipnotic whipped cream," added Tracy Luckow, Co-Founder and President of Whipnotic.
The collaboration speaks to a growing beauty and wellness movement where cross-category experiences—like beauty meets food—are taking center stage. With both brands rooted in indulgence, innovation, and vibrant self-expression, GET-WHIPPED brings the joy of MAËLYS into the kitchen with a playful twist on beauty culture.
MAELYS' GET-TAUT Body Firming & Hydrating Mousse-to-Oil, launched earlier this summer, has quickly become a fan favorite—selling out on the brand's website within the first week. Beloved for its whipped texture and visible firming benefits, it's now available at Ulta Beauty stores nationwide.
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SOURCE MAЁLYS
