Performance Brokerage Services, the leader in dealership buy-sell activity, announces the sale of Honda of Helena in Montana from Blue Sky Motors to Marthaler Automotive

IRVINE, Calif., July 28, 2025 /PRNewswire/ -- Performance Brokerage Services, North America's highest volume dealership brokerage firm, is pleased to announce the sale of Honda of Helena in Montana from Blue Sky Motors to Marthaler Automotive.

Honda of Helena's owner, Jim Parker, is an established dealer with operations in both northern Idaho and Helena, Montana. In addition to the Honda dealership, Parker owns and operates Parker Ford Toyota, located adjacent to Honda of Helena, as well as Parker Subaru and Parker Toyota in Coeur d'Alene, Idaho.

Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 400 dealerships, making it the highest volume dealership brokerage firm in North America. John Mecham, Senior Partner, and Jonny Mecham, Partner of the Rocky Mountain Office for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.

Jonny Mecham shared, "It was an absolute pleasure working with Jim Parker and Aaron Marthaler on this project. Both are seasoned dealers with teams built for efficiency. Their collective follow-through and experience helped this to be one of the quickest transactions to date. I look forward to seeing Jim continue to be successful at his remaining stores, and Aaron continue to grow as well. I hope to do more business with them soon."

Marthaler Automotive began with humble roots, as founder Aaron Marthaler started his career as a lube technician in Glenwood, Minnesota. Demonstrating remarkable ambition and skill, he quickly transitioned into vehicle sales and eventually secured ownership of his first dealership. Over the years, Marthaler Automotive has acquired several dealerships through Performance Brokerage Services, contributing to its current portfolio of 11 dealerships across Wisconsin, Minnesota, and Montana.

Honda of Helena will remain at its current location at 3377 Highway 12 East in Helena, Montana.

About Performance Brokerage Services

Performance Brokerage Services, Inc. is North America's highest volume dealership brokerage firm, specializing in buy-sell activity for automotive, RV, commercial truck, powersports, and equipment dealerships.

With over 30 years of experience, 900 dealerships sold, and a 90% closing rate, the company's reputation is unmatched and governed by the utmost ethical conduct and integrity.

The company offers a unique approach by providing complimentary estimates of value with no upfront fees or retainer, no reimbursement of costs, and paid a success fee only after the transaction closes.

Headquartered in Irvine, California and supported by 12 regional offices across the United States and Canada, clients benefit from national exposure with local representation.

As trusted and respected experts in the field, the company utilizes an extensive network of industry related attorneys, accountants, hundreds of registered buyers, and longstanding relationships with various vehicle manufacturers.

For more information about the services offered by Performance Brokerage Services, visit https://performancebrokerageservices.com.

Media Contact:
Jesse Stopnitzky, Co-Owner
(949) 309-2851
jesse@performancebrokerageservices.com

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SOURCE Performance Brokerage Services, Inc.