Celebrating 30 years of the iconic milk mustache with a one-weekend-only pop-up experience

SALT LAKE CITY, Sept. 12, 2025 /PRNewswire/ -- For 30 years, the got milk? mustache has been a cultural icon — a symbol of strength, style, and staying power. To celebrate this milestone, Meadow Gold® Dairy is partnering with the creators of 'got milk?' to bring the 'Got Milk Photo Studio Tour' to the Utah State Fair for one weekend only.

Fairgoers will have the chance to step into the spotlight and become part of history with their very own milk mustache portrait. Just like the legendary ads that defined generations, this anniversary chapter puts real people at the center — families, students, and community members who embody authenticity, pride, and resilience.

The Salt Lake City stop marks the first time the regional tour has extended beyond California. Visitors will have an opportunity to be stylized with their own milk mustache, step inside the pop-up photo studio, strike a pose, and leave with a free, personalized Got Milk print, a nod to the iconic 'milk mustache' campaign's 30-year legacy.

"Meadow Gold Dairy has been a proud part of Utah families' tables for generations, so it's an honor to bring the "Got Milk Photo Studio Tour" to our community to pay tribute to a pop culture phenomenon and celebrate this 30-year legacy," said Bob Chevalier, Salt Lake City General Manager, Meadow Gold® Dairy. "The iconic milk mustache has always been a symbol of strength and fun, and now Utahns will get to make it their own. We can't wait to see families, students, and neighbors step into the spotlight at the Utah State Fair and create portraits that celebrate authenticity, pride, and resilience right here in our state."

GOT MILK PHOTO STUDIO TOUR

The "Got Milk Photo Studio Tour' has already captured thousands of portraits across California — now, Utahns will have the opportunity to join the celebration at their own state fair:

• Create your own iconic milk mustache photo at the on-site pop-up studio
• Take home a keepsake print of your portrait — just like the originals
• Celebrate 30 years of the iconic milk mustache with Meadow Gold®, your local dairy brand
• Delight in locally-sourced milk and cookies

Don't miss this unique brand activation at the Utah State Fair, where this time anyone could step into the spotlight with their very own milk mustache - and be the stars. From big grins to bold styles, these photos celebrate 30 years of Got Milk magic, one iconic 'stache at a time.

Where: Utah State Fairgrounds — Salt Lake City
When: Saturday, September 13 through Sunday, September 14, 2025
Presented by Meadow Gold® in partnership with 'got milk?'

For more on the Milk Mustache 30th Anniversary celebration, visit gotmilk.com/30years or follow @gotmilk on Instagram with #GotMilk30.

About Meadow Gold Dairies

Since 1901, Meadow Gold® Dairy has been a trusted source of fresh, wholesome dairy products for families in the West. Our brand is owned by a cooperative of dedicated family farmers who pour their hearts and souls into producing high-quality milk, cream, ice cream, and more. From our farms to your family table, we are committed to nourishing communities with delicious dairy and carrying on a tradition of quality that spans over a century. 

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SOURCE Meadow Gold Dairy