MOUNTAIN VIEW, Calif., July 31, 2025 /PRNewswire/ -- JustPaid, the AI-powered platform for revenue and finance automation, is building a fintech marketplace designed to empower companies to go beyond basic automation and create tailored, deeply integrated financial experiences. With a vision to become the central nervous system of B2B finance, the JustPaid team is actively developing an App and Services Marketplace that unlocks new possibilities for both software providers and financial professionals.

The JustPaid Marketplace will bring together startups, software companies, developers, accountants, controllers, finance consultants, operators, accounts receivable teams and CFOs around a powerful API and extensible architecture. Through this initiative, startups and established companies alike will be able to build, integrate, and deliver custom JustPaid-powered financial workflows integrating the JustPaid platform and apps together.

"We're building something bigger than just a tool—we're building a whole ecosystem," said Vinay Pinnaka, co-founder of JustPaid. "We're giving companies the ability to plug in exactly what they need, or even better, build it with us."

Marketplace Highlights include:

• App Partners: Whether it's an AI healthcare startup looking to automate complex invoicing workflows, a new accounting app, inventory management app, or document signing software, partners can plug right into the API, get certified and be listed on the JustPaid Marketplace.
• Services Partners: The Services side of the marketplace will enable accountants, controller teams, advisors and fractional CFOs to get certified on JustPaid, offering their clients a smarter, AI-driven finance experience. Certified providers can list themselves in the marketplace, giving JustPaid users direct access to trusted financial pros.

"With a flexible architecture, rich API, and an open invitation to developers and service partners, JustPaid is building the kind of ecosystem that allows companies to grow their financial operations on solid rails—from invoice to insights," says Harshith Vaddiparthy, Head Growth Marketer at JustPaid.ai.

Maté Zgombic founder of the advisory firm CapTablePro, a cap table management advisory firm mentions, "I'm excited to be listed in the marketplace, and now have a direct line to the JustPaid team to collaborate. I offer real-time guidance on cap table ownership changes, investor comms, and 409A valuation readiness. JustPaid covers off on what they do best: AI invoicing."

For more information, to become a partner, and to be kept up to date on new developments, visit: justpaid.ai. To check out the CapTablePro services page visit justpaid.ai/services/captablepro.

About JustPaid: JustPaid is the AI-powered revenue automation platform built for B2B companies. From invoicing to collections, JustPaid helps startups automate financial workflows, gain deep revenue insights, and scale without engineering effort. Backed by Y Combinator, JustPaid powers some of the most innovative companies redefining their industries.

Media Contact:
Kayla Sadowsky
LMPR Communications
press@justpaid.ai

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SOURCE Just Paid