Hornitos® Tequila Unveils New "Tequila De Todos" Brand Platform
PR Newswire
NEW YORK, Aug. 6, 2025
The refreshingly unpolished brand welcomes everything and everyone to enjoy 100 percent agave premium tequila
NEW YORK, Aug. 6, 2025 /PRNewswire/ -- Hornitos® Tequila, the beloved tequila brand known for its vibrant spirit and quality craftsmanship, is proud to unveil a new brand platform that provides a fresh perspective on the world of premium tequila. As the brand celebrates its 75th anniversary, the new platform, "The Tequila de Todos," leans into the brand's roots to champion inclusivity, authenticity and tequila moments of all kinds.
Hornitos® Tequila was founded in 1950 with the belief that high-quality tequila should be available to all. From casual gatherings to spontaneous dance parties and everything in between, Hornitos® is solidifying itself as the premium tequila that welcomes all tequila lovers: The Tequila de Todos.
"With 'The Tequila de Todos,' we're giving tequila-lovers permission to enjoy Hornitos unapologetically," said John Alvarado, US Chief Brands Officer at Suntory Global Spirits. "The philosophy is rooted in our founder's vision of breaking barriers and making high-quality tequila that's accessible to everyone – todos. We're committed to democratizing premium tequila, ensuring that everyone can partake in the refreshing experience of our 100 percent agave spirit."
Beginning this summer, the exciting new creative campaign – developed in partnership with The Community – will roll out across media and digital platforms, partnerships and experiential activations. The vibrant collection of content brings the "The Tequila de Todos" message to life with "The Neverending Guest List," which humorously showcases an endless flow of festive guests, symbolizing the brand's role as an inclusive spirit that unites everyone.
For additional information about Hornitos® Tequila, please visit www.hornitostequila.com or follow the brand on Facebook, Instagram or X.
About Hornitos® Tequila
Hornitos® Tequila has a history of breaking tradition dating back to 1950 when founder Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of tequilas keeps Don Francisco's legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium tequilas that everyone can enjoy. Hornitos' portfolio of premium tequilas includes Hornitos® Blanco Tequila, Hornitos® Reposado Tequila, Hornitos® Añejo Tequila, Hornitos® Cristalino Tequila, Hornitos® Black Barrel Tequila and Hornitos® Pineapple Tequila.
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SOURCE Hornitos Tequila
