NEW YORK, Aug. 22, 2025 /PRNewswire/ -- On October 16, H&M will launch its latest collaboration with the celebrated Mexican fashion designer, Lorena Saravia. The collection showcases the designer's signature sensibility, characterized by an empowering, contemporary spirit and a deep connection to her heritage. The collection launches in select stores and online at hm.com on October 16, 2025.

"When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered," says Lorena Saravia.

Explored through the lens of her personal and cultural heritage, Lorena Saravia crafts a highly versatile wardrobe, including some of her most covetable signature styles. The 29-piece collection balances the strength of structured silhouettes, such as Lorena's best-selling denim jacket and denim chaps, with sensual evening styles, including draped blouses and backless gowns. Urban and versatile, an undeniable tribute to Mexico plays out in the workwear fabrics, craft-like details, and cowboy boots – not to mention a color palette awash in poetic desert hues. 

"What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful connection to the land, blended with contemporary elegance," says Ann-Sofie Johansson, creative advisor at H&M.

Accessories layer the collection with stories and character. Lorena's grandmother's lion earrings served as the model for the earrings and buttons, while the brown suede cowboy boots, broad-brimmed hat and decorative belt, add unmistakable flair. The Lorena Saravia H&M collection will be available in select stores and online at hm.com on October 16, 2025.

Link to images: here

Media contact: mediarelations.us@hm.com

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SOURCE H&M