SEATTLE, July 30, 2025 /PRNewswire/ -- International entertainment executive Vivian (Xiaowei) Yin today announced the launch of Y+X Entertainment Group, a next-generation creative enterprise dedicated to reshaping how stories come to life and how they resonate across cultures, formats, and experiences in a rapidly shifting global landscape. Yin is Founder and CEO.

Yin, twice named one of The Hollywood Reporter's "Most Powerful Women in Global Media," previously served as CEO of FremantleMedia China, overseeing major formats such as The X Factor and Got Talent. Earlier, as SVP & Executive Producer at Star China, she played a key role in turning The Voice of China into the nation's top-rated prime-time show for several consecutive years. Yin is also the creator of China's first original singing format, Sing My Song, which has successfully travelled internationally. Her career has made her a sought-after speaker at leading industry forums, including MIPCOM, Realscreen, Asia TV Forum, and others.

Beyond the Screen — A New Vision for Entertainment

Following her tenure in television, Yin spent several years exploring the intersections of entertainment, cultural tourism, and immersive experiences across Asia and beyond. This journey outside the traditional media bubble gave her a unique perspective on how audiences increasingly seek entertainment that transcends screens and becomes part of real-life, transformative experiences.

"Entertainment has long existed in a beautiful cocoon, focused on screens and formats. But audiences today crave stories that connect emotionally and extend across every facet of their lives," said Yin. "With Y+X, I want to build bridges — between East and West, between media formats, and ultimately between art and the human spirit."

About Y+X Entertainment Group
Y+X Entertainment Group is conceived as a purpose-driven 360° IP ecosystem, seamlessly integrating four core pillars:

• Studios, producing long-form film and television, both live-action and animation
• Drama, focusing on high-quality short-form and micro-drama content designed for global audiences
• Live, creating immersive and interactive experiences that blend storytelling with real-world engagement
• Gaming & Interactive, extending stories into gaming and narrative-driven interactive experiences, often through strategic partnerships with established gaming companies

A Purpose-Driven Approach
At its core, Y+X is driven by the belief that entertainment can be both commercially successful and deeply meaningful. The company aims to cultivate IP that spans multiple formats and platforms, building sustainable franchises that engage audiences on emotional, cultural, and experiential levels.

"We envision a living IP ecosystem where stories are born in countless forms—whether as a film, a short-form drama, a game, a book, or an immersive journey—and each has the power to evolve, multiply, and transcend mediums, becoming worlds for audiences to explore and cherish."

The Meaning Behind Y+X
The name Y+X captures the company's core philosophy:

'Y' stands for 'WHY'—the purpose and meaning behind creating entertainment.
'+' signifies connection, collaboration, and the collective power of visionaries coming together.

'X' represents the unknown—the infinite possibilities waiting to be explored.
Y+X is about unlocking that spark where purpose meets possibility," said Yin. "We believe in telling stories that nourish the soul while embracing innovation and commercial viability."

Lumiverse – A Cultural Manifesto

At the heart of Y+X's vision lies the Lumiverse — a constellation of stories and experiences unified by beauty, courage, imagination, and meaning. In Yin's words:

"We are dreamers and builders, guardians of light in a world clouded by noise. Each project is a star. Each artist, a bearer of flame. We stand at the crossroads of art and spirit, East and West, vision and action. We are the architects of a Lumiverse — a universe of light and miracles."

Media Contact:
(Ms.) MJ Sorenson at MJ Global Communications LLC
398841@email4pr.com | T: +1-646-225-6590

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SOURCE Y+X Entertainment Group