LOS ANGELES, Sept. 4, 2025 /PRNewswire/ -- After more than a decade at the forefront of gaming and pop culture energy, G FUEL is proud to announce the launch of its highly anticipated Formula 2.0. This re-engineered, cutting-edge formulation is backed by science and was created to fuel your focus, endurance, and recovery without compromise, giving you the ultimate boost of clean energy and superior hydration.

Formula 2.0 stays true to what fans love. The same bold great-tasting flavors, zero sugar, and 140mg of caffeine per serving, and now features an upgraded blend of performance-driven ingredients.

• Eliminated Chalkiness and Settling: Clean ingredients mean no added fillers, no chalkiness, and no more powder settling at the bottom of your shaker.
• Sustained Energy Release: Added L-theanine along with a balanced combination of fast-acting and long-lasting ingredients ensures that energy levels remain steady throughout the day without the dreaded crash.
• Enhanced Focus & Mental Clarity: A perfect blend of nootropics is included to help sharpen mental performance and maintain focus, whether you're gaming, studying, or powering through a busy workday.
• Twice the Antioxidants: We've doubled the antioxidants in 2.0 for overall health and wellness.
• Increased Amino Acids: Leveled up both performance and endurance.
• Zero Sugar – No Crash: As with all G FUEL products, Formula 2.0 contains no sugar, providing a clean, guilt-free energy boost.

"We've studied the latest in science and technology and worked directly with our community on this new and improved formula and the result is our best formulation yet," said Bryan Crowley, CEO of G FUEL. " We've eliminated the chalkiness and the powder at the bottom of your shaker while adding cleaner, better ingredients with no added fillers. It's not just about energy anymore, it's about delivering clean, sustainable performance in all areas of life."

In addition to the reformulation, G FUEL has rolled out a fresh rebrand to further align the product's design with its next-generation performance. The new look emphasizes strength, focus, and fun, while staying true to the bold spirit that G FUEL has been known for since its launch in 2012. The vibrant colors and dynamic designs all reflect the cutting-edge nature of the new Formula 2.0.

G FUEL Formula 2.0 is now available at G FUEL.com in 40-serving tubs, launching with five fan-favorite flavors, with many more to come.

About G FUEL

G FUEL is a game-changing, performance-driven alternative to standard energy and hydration products. Founded in 2012, G FUEL boasts an expansive, Zero Sugar product lineup that includes its signature Energy Formula in powder tub, stick packs and ready-to-drink cans, a powdered Energy + Protein Formula and powdered Hydration + Focus Formula. G FUEL maintains the industry's largest and most passionate community of fans, with a global social media footprint of over 500 million followers and product distribution to over 125 countries. Thanks to its years of proven success and resonance in gaming and entertainment, G FUEL has forged iconic partnerships with pop culture creators, professional athletes, major game publishers and internationally recognized entertainment studios. Join the movement today at GFUEL.com and follow us on social media @GFuelEnergy.

For media inquiries or additional information, please contact:

Raquel Colby
Raquel@GFUEL.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/g-fuel-unveils-groundbreaking-formula-2-0-the-next-innovation-in-energy-302546969.html

SOURCE G FUEL