Premium RTD brand with proven consumer demand and explosive growth in California partners with SGWS to define the future of the category

NEW YORK, Aug. 27, 2025 /PRNewswire/ -- Deko Cocktails, the premium ready-to-drink cocktail brand proudly California made and redefining the category, has officially partnered with Southern Glazer's Wine & Spirits (SGWS) to take its explosive growth statewide in California.

Already on fire in Southern California with numerous independent retailers and a strong partnership with Total Wine & More, DekoCocktails is rapidly winning over consumers who want bar-quality cocktails without compromise. The partnership with SGWS opens the door to accelerate expansion and get product into the hands of thousands of new customers across the state.

With thousands of active customers through its direct-to-consumer network, including a strong base in California, Deko Cocktails has proven demand. This next phase ensures that consumers who've discovered the brand online—or have been waiting for it in stores—can now find it more easily at retail.

"We're not just participating in the RTD boom—we're defining its future," said Michael Handman, Founder of Deko Cocktails. "Partnering with SGWS validates that DekoCocktails isn't only winning with consumers, but also earning the confidence of the most important distributor in the country. No one is touching what we're building right now. We've proven the model, proven the demand, and with SGWS behind us, we're about to scale that success across California in a major way."

Deko Cocktails doesn't waver on quality—utilizing all premium spirits, all natural certified kosher ingredients, and no artificial sweeteners. Each 375ml bottle delivers four perfect pours, designed to elevate both everyday moments and special occasions.

Contact:
Taylor Foxman
609-432-2237
400210@email4pr.com

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SOURCE Deko Cocktails