Following the success of its 52-time award-winning Foundation Collection, Cécred's new Protection Collection delivers high-performance, science-backed care for protective styles and extensions–a category long overlooked.

LOS ANGELES, Aug. 25, 2025 /PRNewswire/ -- Today, transformational haircare brand, Cécred, is proud to launch the Protection Collection, a lineup of five products to detox, refresh, and deeply nourish your scalp and hair in any stage of your protective styles or extensions. This dedicated range supports healthy hair from install to take down, with advanced, first-to-market formulas featuring a new hair and scalp health technology, PhytoFerment. It launches exclusively today on cecred.com, ahead of a wider release on ulta.com on September 7th and all Ulta Beauty doors on September 21st.

This breakthrough line brings science and extensive R&D to the care of protective styles and extensions—a void in the market despite its enduring popularity. Until now, consumers have relied on cocktailing  and home-mixed hair remedies, without validated, high-performance solutions. In fact, many protective styles aren't truly protective—they can cause long-term damage, breakage, shedding and poor scalp health if not cared for and taken down properly. They require specialized care: deep cleansing, scalp barrier support, powerful detangling and deep moisturization. The Protection Collection restores the "protect" in protective styles, helping you "shed less, retain more*," and support healthy hair over time. The high-performance formulas are designed for every stage of a style, helping to ease tension from the installation, keeping hair and scalp fresh and clean during maintenance, and delivering faster take downs.

"I've worn my hair in many different ways throughout my career, including protective styles like wigs, weaves, extensions and braids. I couldn't find anything that would make the take down process easier or less damaging," said founder and Chairwoman Beyoncé Knowles-Carter. "Because the truth is, the takedown matters just as much as the style itself. We focused on developing a line that could reduce the friction, pulling and breakage that always happens. Actually, the Detangling Spray was the first product we formulated, and to this day, I will never take my braids down without it. I saturate my hair with this, and the braids slide right out. My hair has never been healthier."

Phytoferment, Cécred's latest tech development, powers the Protection Collection. Inspired by the healing, cleansing and protective properties of herbalism, this balanced ferment is a concentrated blend of bioactive Co2 extracts that are hydrated and fermented with purple willow bark. It helps soothe, nourish and clear impurities from the hair and scalp, helping to support overall scalp health.

"As someone who's spent decades behind the chair, I've seen protective styles not really 'protect' because of the way they're cared for and taken down. This can be damaging not only to our hair, but to our confidence," said Tina Knowles, Cécred's Vice Chairwoman. "We've worked with so many stylists and braiders throughout development, and knew we had something remarkable on our hands when the take down process was happening significantly faster, with less shedding and breakage."

"This new collection marks strategic expansion into this essential category. We've taken a balanced approach to addressing this need state with proprietary technology, extensive R&D and validation through consumer research and stylist testing and our founder's experience," said Grace Ray, CEO at Cécred. "With this launch, we bring what the consumer deserves: elevated performance. We are aiming to transform this critical category in hair and scalp care." 

Ranging in price from $28 to $48,  the full collection includes:

• Scalp Refreshing Spray ($38): This innovative, no-rinse spray cleanses and refreshes the scalp and hair with a custom targeted nozzle for hard-to-reach places. It breaks down hard buildup and dead skin, neutralizes odor without disturbing your extensions or protective style, and delivers cooling relief from style-related itchiness or tension.
• Detoxifying Shampoo ($39): Taking down a protective style or in need of a deep hair detox? Our super-strength blue-violet shampoo eliminates extreme oil, dirt, and product buildup while soothing and nourishing the scalp–while the non-stripping, color-safe formula enhances color vibrancy, tones color, and prevents brassiness.
• Detangling Spray ($28): A high-slip spray that adds softness and slip, easily sliding through knots and tangles to detangle 2x faster,** easing tension during the take down process, helping to prevent breakage.
• Oil Ritual ($48): A nourishing oil treatment, featuring a potent blend of 21 oils, that can be used at room temp or heated up to deliver deep moisturization while enhancing shine and softness. Oil Ritual can be used as a hot oil treatment to nourish natural hair while in a protective style. It can also be used to restore softness right before or after a take down.
• Hair & Scalp Balm ($36): A versatile balm-to-oil salve that protects and soothes the scalp moisture barrier, whether you're prepping or maintaining a protective style. From helping with braiding to blending leave-outs to taming flyaways, this balm-to-oil salve does it all. Best for textured hair types.

*Based on a 3rd-party consumer salon study with participants in protective styles
**Based on a 3rd-party consumer perception study of 110 participants

The brand maintains its iconic, monolithic design aesthetic with its latest collection, featuring products housed in beautiful, sculpted vessels in a new colorway – Lapis – inspired by Lapis Lazuli, which was historically used to depict hair in ancient art and represents royalty, honor, and wisdom.  The collection also features a new signature fragrance, Nocturne Spice, a blend of pink pepper, vanilla, cardamom spice, tonka bean, and oud.

About Cécred
Cécred delivers transformational haircare for all, blending patent-pending technology with ancient wisdom to empower your haircare journey. Rooted in global rituals, Cécred celebrates all hair types and textures, and honors the deep connection to hair we share across generations. With science-backed formulas designed to strengthen hair, promote length retention, and boost shine, Cécred is a leader in healthy hair.

For more information, visit
www.cecred.com.

Media Contact
cecred@derris.com

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