The brand's boldest evolution yet transforms the traditional gym into eight transportive fitness worlds inspired by Bali, Brooklyn, ancient Rome, South Beach, the moon and beyond

MARGATE, Fla., Oct 9, 2026 /PRNewswire/ -- Amped Fitness today announced that Amped Universe will officially debut with the opening of Amped Fitness Margate on October 12, 2026, ushering in a new era for the fast-growing fitness brand.

Amped Universe reimagines the traditional fitness club as a collection of eight highly designed worlds, each with its own environment, purpose and identity. Members move through dedicated portals that transport them from the Brooklyn Bridge to Bali, from an ancient Roman colosseum to South Beach, and even from Earth to the moon.

"Fitness has become too predictable," said Travis LaBazzo, Founder and CEO of Amped Fitness. "We wanted to create something people were excited to discover. Amped Universe takes the best parts of fitness and turns them into destinations, with every portal opening into a completely different experience."

ENTER AMPED UNIVERSE

At the heart of the new concept are eight signature destinations, each accessed through its own portal:

Amped Arena transports members into an ancient Roman colosseum, surrounded by monumental architecture and larger-than-life Greek and Roman gods, creating an environment that inspires power, strength and determination.

The Babe Cave® transports members to Brooklyn, where the portal opens beneath the Brooklyn Bridge into Amped's signature women-only training environment, designed to build confidence and empower women through fitness.

Aura Pilates transports members to Bali, pairing instructor-led reformer Pilates with a serene, resort-inspired setting that emphasizes control, balance and intentional movement.

South Peach transports members to South Beach, Miami, surrounding glute and lower-body training with the color, energy and unmistakable playfulness of Miami.

Lunar Escape transports members to the moon, creating a celestial setting that encourages mindfulness through meditation, stretching, breathwork and intentional recovery.

Azura Cove opens into a restorative wellness escape centered around recovery, featuring experiences including cold plunge and sauna.

Sweat Cinema transports members into a theater-style cardio world where entertainment fuels every workout as they run, ride or climb while larger-than-life visuals fill the big screen.

Studio Suites open into private, flexible rooms designed to encourage focus during individual workouts, stretching, virtual training, meetings, content creation and more.

THE SIGNATURE AMPED FITNESS EXPERIENCE

Beyond the eight worlds, Amped Universe retains the premium and specialized equipment package that has become a signature of the Amped Fitness experience.

Members will find equipment such as pendulum squats, vertical leg presses, incline fly machines, lateral raise machines, converging chest presses and an extensive selection of plate-loaded and selectorized strength equipment.

The package is designed to serve serious lifters, everyday members and everyone in between, preserving the training-first foundation that helped build the Amped brand.

PREMIUM FITNESS, DEMOCRATIZED

Amped Universe also advances the company's mission to make experiences traditionally reserved for premium boutique concepts accessible to a much broader audience.

Reformer Pilates memberships alone can cost hundreds of dollars per month, while recovery studios and specialty concepts often require additional memberships.

At Amped, the full Universe experience is included with the brand's Revamped membership for $29.99 per month with no long-term contracts, including instructor-led Aura Reformer Pilates, recovery experiences and the broader Amped Fitness offering.

"Our mission has always been to democratize fitness," LaBazzo said. "People shouldn't need multiple memberships and hundreds of dollars a month to access incredible equipment, Pilates, recovery and environments that inspire them to come back. We believe those experiences should be available to everyone."

A NEW ERA FOR AMPED FITNESS

Amped Universe represents the most ambitious reimagining of the Amped Fitness brand to date, bringing together fitness, entertainment, hospitality and immersive design within one connected experience.

"We're not adding a few amenities to a traditional gym and calling it innovation," LaBazzo said. "We're creating worlds people remember. You can cross the Brooklyn Bridge, take Pilates in Bali, train in a Roman colosseum, hit South Beach and escape to the moon, all without ever leaving Amped Fitness."

THE UNIVERSE OPENS OCTOBER 12

The opening of Amped Fitness Margate on October 12, 2026 will mark the first complete expression of Amped Universe and the beginning of the brand's next chapter.

The address is 3340 NW 62nd Avenue, Margate, FL 33063.

"October 12 isn't just the opening of another Amped Fitness," LaBazzo said. "It's the opening of our universe."

About Amped Fitness
Amped Fitness® is a rapidly expanding Experience-Design fitness brand built around immersive training destinations, premium amenities and community-focused experiences. With signature destinations including Amped Arena, The Babe Cave®, Aura Pilates, South Peach, Lunar Escape, Azura Cove, Sweat Cinema and Studio Suites, the brand is transporting members and redefining what a gym should feel like. For more information, visit www.ampedfitness.com.

Media Contact:
Melanie Anderson
Senior Account Manager
Pitch Public Relations
melanie@pitchpublicrelations.com
480-225-7148

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SOURCE Amped Fitness