Featuring 100 versatile styles in three ultra-soft fabrics, the collection marks the expansion of Adore Me's loungewear category, and their debut in men's underwear

NEW YORK, Sept. 2, 2025 /PRNewswire/ -- Adore Me, a trailblazing lingerie and lifestyle brand known for making style accessible, has teamed up with model, entrepreneur, and style icon Jordyn Woods to launch the SOFT TOUCH Collection, available today at adoreme.com.

The collection, titled "SOFT TOUCH", captures Jordyn in her truest form, radiating confidence, femininity, and ease in pieces designed to feel as good as they look. With lingerie-inspired details, the SOFT TOUCH Collection blurs the line between lingerie and loungewear with 100 mix-and-match styles across three ultra-soft fabrics: Jersey, Pointelle, and Rib.

The collection marks two firsts for Adore Me: its debut affordable loungewear range and the introduction of men's underwear with coordinating boxer shorts. The new line offers bralettes, underwear, cami tops, wrap tops, V-neck and square-neck tees, onesies, wide-leg pants and rompers. For VIP members, the entire collection (available in sizes XS–XL) is priced under $50, with some select styles as low as $8.95.

"Feeling comfortable in what I'm wearing is so important to me," says Woods. "It impacts my confidence and how I feel about myself. This collection is called SOFT TOUCH for a reason! The fabrics are so plush and cozy you won't want to take them off."

Every item in the collection is available in three novelty fabrics, all of which include soft lace trim and elevated neutral tones that move seamlessly from lounging at home to running errands or traveling. The jersey fabric is smooth and timeless to drape against the skin, the pointelle knit is more cozy and adds a bit of texture to your look, and the rib knit is perfect for blending modern style with comfort. Whether styled as a matching set or layered into everyday looks, each piece offers a tactile experience that embodies the line's core message: so soft, so comfortable, so feminine.

"Adore Me is rooted in lingerie, which requires a lot of attention to detail — and we've carried that over to the fit of our loungewear. Fabrics were our starting point, because comfort starts with how a product feels against your skin. With SOFT TOUCH we're introducing our most comfortable styles (including men's underwear) at our most comfortable price point, with all items priced under $50 for VIP members."  - Dani Huxley, Assortment Director at Adore Me

The SOFT TOUCH Collection is now live at adoreme.com, and will be available online at Macy's, Nordstrom, and Target starting September 8th. To celebrate the launch, Adore Me will host an exclusive influencer dinner on September 10th in New York City, bringing together top-tier media and creators to experience the collection firsthand.

SHOP THE COLLECTION: http://www.adoreme.com/soft-touch-collection

About Adore Me
Founded in 2011 as an online lingerie startup, Adore Me has evolved into a DTC lingerie and apparel brand serving women of all sizes and budgets at all phases of life. The brand is transforming the way we shop with a pioneering Home Try-On commerce service, a series of innovation-driven products, and a mission of making sustainable shopping accessible to all, becoming the first Certified B Corporation intimate apparel brand in the U.S. As of December 2022, Adore Me joined the Victoria's Secret & Co. family of brands.

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SOURCE Adore Me