AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

PR Newswire

DENVER and CALGARY, AB, Aug. 19, 2025

DENVER and CALGARY, AB, Aug. 19, 2025 /PRNewswire/ -- AdCellerant and Vendasta today announced an expanded strategic partnership to equip more than 250,000 small and medium-sized businesses (SMBs) with integrated, AI-powered marketing and business solutions.

AdCellerant and Vendasta expand partnership to empower 250,000+ SMBs with integrated AI tools + digital marketing.

After seven years of successful collaboration, the two companies began exploring new opportunities to deepen their alliance earlier this year. The result: a powerful integration of AdCellerant's award-winning digital advertising platform, Ui.Marketing and Vendasta's AI customer acquisition and engagement platform—creating a transformative offering for partners and their customers.

"As the former CCO at Vendasta and now President, International Partnerships at AdCellerant, I know firsthand the vision and capabilities of both organizations," said George Leith, President, International Partnerships at AdCellerant. "When our executive teams came together, it was clear this strategic partnership made perfect sense. I'm thrilled to bring AdCellerant's solutions to Vendasta partners and to enable AdCellerant partners to offer Vendasta's industry-leading AI employees. This combination will transform how our partners' clients connect with and convert the leads our advertising generates."

A Win-Win Collaboration

This enhanced partnership brings together:

AdCellerant's full-stack digital advertising solutions. Programmatic Display, Connected and Streaming TV, Digital Out-of-Home (DOOH), and Local SEO are now available to Vendasta partners.
Vendasta's AI-powered business tools. Including AI Receptionist, Business App, and custom AI employees, will soon be available for AdCellerant partners to resell.

Together, these solutions offer a seamless connection between lead generation and lead management, giving local businesses the ability to not only drive demand through digital advertising but also respond and convert leads more effectively through automation and AI.

Serving a Shared Mission

Both companies share a mission to empower partners with best-in-class tools to help SMBs grow, making this next phase of their relationship a natural progression.

"This expanded partnership with AdCellerant opens new doors for our partners," said Jaqueline Wandzura, Interim CRO at Vendasta. "By uniting our AI customer acquisition and engagement platform with AdCellerant's advertising expertise, we're enabling SMBs to manage the entire customer journey, from first interaction to long-term loyalty—in one connected system."

About Vendasta

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Their AI platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Vendasta's solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.

Headquartered in Saskatoon, Canada, Vendasta employs over 600 dedicated team members across offices in Saskatoon, Boca Raton, and Chennai, serving a global network of partners and SMBs. Learn more at www.vendasta.com.

About AdCellerant

AdCellerant partners with media companies and agencies globally to provide businesses access to high-quality digital marketing technology and solutions. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance.

Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customers at the right time. With an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey, from quick and accurate comprehensive proposal creation to campaign launch to campaign performance, all within a single platform. Book a demo today.

Media Contact

Meghan Brito

SVP of Marketing

mbrito@adcellerant.com

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