The functional chocolate brand expands retail footprint to deliver its signature caffeinated indulgence to Costco members

MISSISSAUGA, ON, Aug. 8, 2025 /PRNewswire/ -- AWAKE Chocolate, the maker of delicious and functional caffeinated chocolate bites and bars, today announced its exciting entry into Costco warehouses throughout the Southeast United States. Beginning August 8 and running through October 31, Costco members will be able to purchase the exclusive 32-count Dark Chocolate Variety Pack, featuring fan-favorite Dark Chocolate Salted Caramel and Dark Chocolate Salted Almond bites.

Each AWAKE Caffeinated Chocolate bite delivers 50 mg of caffeine, providing a convenient pick-me-up equivalent to approximately half a cup of coffee. Additionally, AWAKE is crafted with Fairtrade chocolate and contains only 60-70 calories per serving. This expansion into Costco marks a significant milestone for AWAKE, making its innovative products more accessible to consumers seeking an effective and sweet way to stay energized.

"We're incredibly excited to bring AWAKE to Costco locations in the United States for the first time; this is a major milestone in our mission to make energy more accessible, enjoyable, and delicious," said Adam Deremo, CEO and Founder of AWAKE Chocolate. "Costco's loyal and health-conscious members are a perfect match for our better-for-you snacks, and we're thrilled to offer shoppers a smarter way to energize their day."

Caffeine consumption in the US continues to rise with the average daily intake about 27% higher in the last decade and 69% of Americans consuming one caffeinated source per day (source). AWAKE is perfectly positioned to meet this growing demand with its delicious and innovative format.

"Our partnership with AWAKE Chocolate reflects the growing consumer demand for ethically sourced products," said Katie Kowalski, Commercial Partnerships Director, Fairtrade America. "The cocoa that forms the foundation of AWAKE's offerings is grown by farmers who adhere to Fairtrade's rigorous economic, social, and environmental sustainability standards in exchange for better trade benefits. This means that every purchase helps cocoa farmers, most of whom live in poverty, reinvest in their businesses, communities, and land. Brands that choose to source Fairtrade certified ingredients, like AWAKE Chocolate, are an important ally in our mission to change trade for the better."

Whether powering through the afternoon slump, gearing up for a long commute, or simply craving a sweet treat with a functional flare, AWAKE is the perfect on-the-go solution.

The AWAKE Caffeinated Chocolate 32-count Dark Chocolate Variety Pack will be available for $12.99 USD in 52 Costco locations across the Southeast US. The Dark Chocolate Variety Pack will also be available in Los Angeles beginning in September, and the brand's Milk Chocolate Variety Pack, featuring Caramel and Peanut Butter, will be available in Costco Canada West this August.

About AWAKE

Founded in 2012 by Canadians Adam Deremo, Matt Schnarr, and Dan Tzotzis, AWAKE Chocolate offers a delicious, convenient, and effective caffeine alternative providing focus and energy. As the first functional chocolate brand, AWAKE emphasizes great taste and simple ingredients, with a commitment to making customers smile.

AWAKE Caffeinated Chocolate has a wide product offering, ranging from bites (60 to 70 calories per bite) to bars, all made with simple ingredients. All products are free from artificial colors or flavors, certified gluten-free, and kosher. Dark chocolate varieties are also Non-GMO Project Verified and vegan friendly. Stay connected with AWAKE Chocolate by following them on Instagram, Facebook, and Twitter @AwakeChocolate, or by visiting awakechocolate.com.

About Fairtrade America

Fairtrade America works to rebalance trade, making it a system rooted in partnership and mutual respect rather than exploitation. It's about businesses, shoppers, farmers and workers all working together so we can all experience the benefits of trade. Fairtrade America is the U.S. branch of Fairtrade International, the original and global leader in fair trade certification with more than 30 years of experience working for fair trading practices in more than 30 countries across the globe. A non-profit 501(c)3 organization, Fairtrade America is part of the world's largest and most recognized fair trade certification program — part of a global movement for change. Learn more at fairtradeamerica.org, and by connecting with Fairtrade America on Facebook, Instagram and LinkedIn.

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SOURCE AWAKE Chocolate