SAN FRANCISCO, Aug. 19, 2025 /PRNewswire/ -- In today's fast-changing media landscape, press releases face a new reality: AI-driven search, "zero-click" content, and shifting audience behaviors are redefining how news is discovered and consumed. On Wednesday, September 10, 2025, Big4Bio and PR Newswire will host a free, 30-minute educational webinar, "AI Meets Amplification: Smarter PR Strategies for Life Sciences Companies," designed to equip PR and communications professionals with practical strategies to break through the noise, maximize visibility, and achieve the best return on their news investments.

In this webinar, attendees will learn:

• How AI is reshaping communications in the life sciences space.
  
  
• Best practices for creating press releases that resonate with both people and AI systems.
  
  
• Strategies for multichannel amplification to stay visible in the "zero-click" era.
  
  
• How AMPLIFY can extend reach, sharpen targeting, and deliver measurable ROI.

"PR and communications teams in life sciences are facing more changes—and more opportunities—than ever before," said Tilton Little, CEO of Big4Bio. "This webinar will deliver actionable tips to help them adapt to AI's influence, leverage today's tools, and get the most value out of every announcement."

Webinar Registration
The 30-minute webinar will take place Wednesday, September 10, 2025, from 8:00–8:30 a.m. PT. Participation is free, but space is limited. Register here

This webinar builds on the recent launch of AMPLIFY, the premium membership program from Big4Bio and PR Newswire that delivers unmatched reach, targeted distribution, and exclusive savings for life sciences brands.

About AMPLIFY
Launched in June 2025, AMPLIFY is a premium membership program designed for biotech companies, pharma, medtech, healthcare innovators, research institutions, and agencies supporting life sciences brands. Members gain the combined benefits of PR Newswire's global distribution network and Big4Bio's hyper-targeted regional coverage—trusted by scientists, executives, investors, and healthcare professionals—at savings starting at 25%. Additional perks include exclusive promotional opportunities, member-only content, webinars, best practices, and more.

About Big4Bio
Big4Bio is the leading aggregator of life sciences news and developments in the United States. Its regionally focused daily email newsletters deliver curated headlines and insights from thousands of industry outlets across major U.S. biotech hubs. Learn more at www.big4bio.com.

About PR Newswire
PR Newswire is the industry's leading press release distribution partner, with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For over 70 years, PR Newswire has helped brands share their most important news stories worldwide. Learn more at www.prnewswire.com.

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SOURCE Big4Bio