Annual campaign raises $310,829 for the National Pediatric Cancer Foundation, pushing ABC past a major fundraising milestone

ORLANDO, Fla., Sept. 30, 2026 /PRNewswire/ -- ABC Fine Wine & Spirits has officially surpassed $3 million raised in support of pediatric cancer research, reaching a major milestone in its 15-year partnership with the National Pediatric Cancer Foundation (NPCF).

During ABC's annual summer fundraising campaign, guests and team members united to raise more than $300,000, bringing ABC's total contributions to NPCF since 2011 to more than $3 million.

Throughout the campaign, ABC guests in Florida and Applejack by ABC guests in Colorado, were encouraged to round up their purchases at the register or make an additional donation at checkout. In-store raffles for great prizes donated by team members and stores raised additional funds. This year marked the first time Applejack by ABC locations participated in the campaign.

"Surpassing $3 million is a great milestone, and it belongs to our guests and team members who continue to show up for this cause year after year," said Jess Bailes, Sr. Executive Vice President of ABC Fine Wine & Spirits. "We're grateful for every person who rounded up or donated and helped us make a meaningful difference for children and families facing pediatric cancer."

ABC has proudly partnered with NPCF since 2011, supporting the organization's mission to fund research focused on developing less toxic, more effective treatments for childhood cancer. NPCF works with a collaborative network of more than 30 leading hospitals and research institutions across the country to accelerate advancements in pediatric cancer treatment.

While this year's in-store campaign has concluded, the fight against pediatric cancer continues. Guests who would like to support NPCF can donate directly to the organization year-round. Approximately 89 cents of every dollar raised directly supports NPCF's mission, helping fund research aimed at improving survival rates, reducing the side effects of current treatments and ultimately saving lives.

ABC Fine Wine & Spirits extends its sincere thanks to its guests, team members, partners and communities for helping turn small donations into a milestone more than a decade in the making, and, most importantly, into hope for children and families across the country.

About ABC Fine Wine & Spirits

Founded in 1936, ABC Fine Wine & Spirits is Florida's oldest and largest family-owned wine and spirits retailer, with more than 126 locations throughout the state. In 2025, ABC expanded into Colorado through the acquisition of Applejack Wine & Spirits, one of the state's most iconic wine and spirits retailers, with three locations in Colorado. For 90 years, ABC has remained committed to providing exceptional service, an unmatched selection of wine, spirits, beer and more, and meaningful support for the communities it serves.

About the National Pediatric Cancer Foundation

The National Pediatric Cancer Foundation is a nonprofit organization dedicated to funding research to eliminate childhood cancer. Through collaboration with leading hospitals and scientists nationwide, NPCF works to develop safer, more effective treatments that improve survival rates and quality of life for children diagnosed with cancer.

Media Contact

ABC Fine Wine & Spirits
Mary Lytle
Marketing Director
Mlytle@abcfws.com 
407-484-6953

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SOURCE ABC Fine Wine & Spirits